Recent Comments

No comments to show.
Recent Comments
    Categories

    Apple Store Customers Targeted With Creative AirDropped Ad Campaign to Promote ‘Cheaper and Greener’ Refurbished Devices

    Apple Store Customers Targeted With Creative AirDropped Ad Campaign to Promote ‘Cheaper and Greener’ Refurbished Devices

    Apple Store customers in Paris, Berlin, and London shopping for a new iPhone were recently presented with a unique and creative surprise when they saw an AirDrop message appear on the devices that aimed to convince them to purchase a refurbished iPhone instead of a completely new model.
    “Quick! Security isn’t looking… It’s time to go refurbished with a cheaper and greener model,” the webpage read. “Did you know this iPhone is available in white, black, blue, and greener?” it added.

    Back Market offers a wide range of refurbished devices for sale. Back Market offers a wide range of refurbished devices for sale, with prices varying depending on model and condition. Back Market says that a “refurbished phone represents 176 lbs off of our collective carbon footprint. Manufacturing a new smartphone produces about 191 lbs of CO2e. Refurbishing? Just 15 lbs. Lose the weight: no extra effort, just extra savings.”
    Apple does have its own refurbished program, but unlike Back Market, it’s only currently offering the iPhone 11 Pro from three years ago for $919.

    Source:https://www.macrumors.com/2022/04/25/apple-store-customers-targeted-airdrop-ad/